We’re not a consultancy.

We’re not a tech product.

And we’re not a blog full of best practices you’ll never use.

Second Floor is where practical operators, people leaders, and founders come to build what matters—with clarity, not noise.

We’ve built teams from zero, coached leaders, fixed broken systems, written the docs no one wants to write, and learned what actually works along the way. Now we package those lessons into tools you can use today.

We’re especially good at:

• Building people systems without bureaucracy
• Designing org charts that make sense
• Turning HR from process → partner
• Helping small teams do serious things
• Translating strategy into actions

We stay small, quiet, and independent—because we believe better work happens that way.

If you’re tired of decks that look great but do nothing,

you’re probably one of us.